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Weekly Newsletter #2


Pulling Back The Curtain On Text Message Mobile Marketing


Ask 100 marketers if they use direct mail, email, social media, TV, radio, and/or outdoor in their marketing strategies and campaigns and the majority of them will respond in the affirmative.

Now, ask them if they use any mobile marketing tactics and they'll tell you that mobile marketing comes right after taking a magic marker and drawing an ad on a bathroom wall in terms of priorities and hierarchy. Am I the only one who finds it amazing - utterly amazing mind you, that despite its rapid rise in usage and popularity, mobile marketing - especially text message mobile marketing, remains a mystery and enigma to many marketers?

I am surely not the only one who thinks this way, right?












I am so oblivious when I'm reading text messages on my cellphone that you could dance naked in front of me (but please don't!) (Photo credit: Ed Yourdon)

Marketers have told me that despite the fact that we live in a mobile-first society, "many marketers have yet to embrace this new reality."

It's Not A New Reality, Either


"Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded digital marketing world to a guaranteed read."

That was the opening line to an article about text message marketing written in the New York Times - in 2009.

Four whole years ago and still it appears as if marketers would rather plan a campaign using Morse Code than doing anything related to mobile and in particular, text message marketing.

So whether it's fear, ignorance, both or something else, marketers across the land are not capitalizing on the bounty that lies before them. Ponder this little nugget of info: "98 out of 100 of your customers who have opted into your text messaging program OPEN and READ your mobile messages within 3 mins."

Now I am no math major but that sounds like a pretty good percentage to me.

Mobile text messaging service for businesses & corporations.

Get your existing customers coming back more often through the incredible POWER of text messaging.

Since 2011 my company has been providing an SMS / Text Message Marketing service to 10,000’s of merchants throughout the United States. I will teach you and your staff how to get your customers permission so they can send a simple text about specials, promotions, discounts, etc. My company currently sends out over 10,000,000 text messages to consumers each month with great offers from our merchants. With one simple text, you the merchant can instantly tell ALL your customers, at the exact same time, about specials, promotions, discounts, etc.


Businesses love this product! We only have 2% of our merchants leaving us. Merchants are achieving ROI’s of more than 1000%.

This is a new and refreshing way for the Automotive space to reach their favorite customer. Then your favorite customers bring in new customers. We have been very successful selling this service to restaurants, delis, pizza shops, bars, retail stores, car washes, salons and MANY other business types!

Now I want to bring this fully Tested & Proven Digital Marketing tool to the Automotive Dealers of the Northeast!!!


Please call me ASAP to schedule a meeting. Space is limited. Current appointment & Demos are two weeks out.

The Monthly cost of this service is so insignificant compared to your overall marketing spend every month, it’s worth a try.


If it works, I’m your “Trusted Consultant”.

If it does not work, then “Throw me out”. Strong words from a proven winner!

But this is where I come in!!

I have well over 30 years’ experience in the New & Used Automotive space. If you are dealing with some of these challenges and would like to improve your daily operations, I can help. Short and Long-term engagements available.


Good selling!


Craig Bono

Nicobia Solutions



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