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Weekly Newsletter #2
Pulling Back The Curtain On Text Message Mobile Marketing
Ask 100 marketers if they use direct mail, email, social media, TV, radio, and/or outdoor in their marketing strategies and campaigns and the majority of them will respond in the affirmative.
Now, ask them if they use any mobile marketing tactics and they'll tell you that mobile marketing comes right after taking a magic marker and drawing an ad on a bathroom wall in terms of priorities and hierarchy. Am I the only one who finds it amazing - utterly amazing mind you, that despite its rapid rise in usage and popularity, mobile marketing - especially text message mobile marketing, remains a mystery and enigma to many marketers?
I am surely not the only one who thinks this way, right?
I am so oblivious when I'm reading text messages on my cellphone that you could dance naked in front of me (but please don't!) (Photo credit: Ed Yourdon)
Marketers have told me that despite the fact that we live in a mobile-first society, "many marketers have yet to embrace this new reality."
It's Not A New Reality, Either
"Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded digital marketing world to a guaranteed read."
Four whole years ago and still it appears as if marketers would rather plan a campaign using Morse Code than doing anything related to mobile and in particular, text message marketing.
So whether it's fear, ignorance, both or something else, marketers across the land are not capitalizing on the bounty that lies before them. Ponder this little nugget of info: "98 out of 100 of your customers who have opted into your text messaging program OPEN and READ your mobile messages within 3 mins."
Now I am no math major but that sounds like a pretty good percentage to me.
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If it does not work, then “Throw me out”. Strong words from a proven winner!
But this is where I come in!!
I have well over 30 years’ experience in the New & Used Automotive space. If you are dealing with some of these challenges and would like to improve your daily operations, I can help. Short and Long-term engagements available.